In each episode, a well-known host — such as Mario Vaquerizo, Ruth Lorenzo, or Maxi Iglesias — brought together a group of friends around a culinary challenge: creating a dish capable of pairing perfectly with one of Mahou’s beers. Through these dynamics, the programme blended humour, emotion, and talent, turning each episode into a celebration of the senses.

My role as director focused on designing a visual narrative that felt both intimate and refined, conveying authenticity and warmth. The camera needed to capture the nuances of the kitchen, the textures of the ingredients, and the shared glances between participants, while maintaining a dynamic and immersive rhythm. Lighting, ambient sound, and staging were carefully considered to create a complete sensory experience.

The added value of Encuentros con Sabor lies in its ability to transform branded content into a television format with soul — a programme that not only promotes a product, but also celebrates the culture of togetherness, a passion for craftsmanship, and human connection through flavour. Being part of this project was a deeply rewarding professional experience, where directing became the thread that wove together emotion, aesthetics, and the art of sharing.