{"id":3294,"date":"2026-02-06T14:32:19","date_gmt":"2026-02-06T13:32:19","guid":{"rendered":"https:\/\/enriquecortina.es\/?page_id=3294"},"modified":"2026-02-06T14:38:14","modified_gmt":"2026-02-06T13:38:14","slug":"mcdonalds-todo-tiene-un-origen","status":"publish","type":"page","link":"https:\/\/enriquecortina.es\/en\/mcdonalds-todo-tiene-un-origen\/","title":{"rendered":"MCDONALDS. TODO TIENE UN ORIGEN"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3294\" class=\"elementor elementor-3294 elementor-1172\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f610889 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6f610889\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e715f1d e-flex e-con-boxed e-con e-parent\" data-id=\"7e715f1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-127e0fef e-con-full e-flex e-con e-child\" data-id=\"127e0fef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4878d98b elementor-widget elementor-widget-heading\" data-id=\"4878d98b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERIE BRANDED CONTENT. 4 CHAPTERS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d104bbd elementor-widget elementor-widget-heading\" data-id=\"6d104bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Encuentros con Sabor <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3267e59b e-con-full e-flex e-con e-child\" data-id=\"3267e59b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15ce4720 e-con-full e-flex e-con e-child\" data-id=\"15ce4720\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e0433b1 elementor-widget elementor-widget-heading\" data-id=\"4e0433b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DATE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d2cba51 elementor-widget elementor-widget-heading\" data-id=\"4d2cba51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2023<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dfc6ae8 e-con-full e-flex e-con e-child\" data-id=\"7dfc6ae8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44458f93 elementor-widget elementor-widget-heading\" data-id=\"44458f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4316fb elementor-widget elementor-widget-heading\" data-id=\"4a4316fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shine Iberia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b858168 e-con-full e-flex e-con e-child\" data-id=\"6b858168\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58d875d7 elementor-widget elementor-widget-heading\" data-id=\"58d875d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PLATFORM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a461ae elementor-widget elementor-widget-heading\" data-id=\"59a461ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sexta TV<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d49fb74 e-con-full e-flex e-con e-child\" data-id=\"5d49fb74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66776241 elementor-widget elementor-widget-heading\" data-id=\"66776241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROLE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e490842 elementor-widget elementor-widget-heading\" data-id=\"4e490842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Realizator<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ffcb640 e-flex e-con-boxed e-con e-parent\" data-id=\"5ffcb640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-414d7bb7 e-con-full e-flex e-con e-child\" data-id=\"414d7bb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d6dbba0 elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"1d6dbba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An audiovisual project that merges gastronomy, friendship, and beer culture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d05f4e7 elementor-widget elementor-widget-text-editor\" data-id=\"3d05f4e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As the director of the series Encounters with Flavor, produced by Shine Iberia in collaboration with Mahou, La Sexta, and Apple TV, I had the opportunity to be part of an audiovisual project that merges gastronomy, friendship, and beer culture in a fresh, emotional, and visually appealing format. The series explored the relationship between beer and cooking, demonstrating that both worlds share the same language: that of enjoyment, creativity, and connection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4228e36a e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"4228e36a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3ba8a9be e-con-full e-flex e-con e-child\" data-id=\"3ba8a9be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dfa2514 elementor-widget elementor-widget-text-editor\" data-id=\"5dfa2514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"116\" data-end=\"481\">In each episode, a well-known host \u2014 such as <strong data-start=\"161\" data-end=\"212\">Mario Vaquerizo, Ruth Lorenzo, or Maxi Iglesias<\/strong> \u2014 brought together a group of friends around a culinary challenge: creating a dish capable of pairing perfectly with one of Mahou\u2019s beers. Through these dynamics, the programme blended humour, emotion, and talent, turning each episode into a celebration of the senses.<\/p><p data-start=\"483\" data-end=\"903\">My role as director focused on designing a visual narrative that felt both intimate and refined, conveying authenticity and warmth. The camera needed to capture the nuances of the kitchen, the textures of the ingredients, and the shared glances between participants, while maintaining a dynamic and immersive rhythm. Lighting, ambient sound, and staging were carefully considered to create a complete sensory experience.<\/p><p data-start=\"905\" data-end=\"1367\" data-is-last-node=\"\" data-is-only-node=\"\">The added value of <em data-start=\"924\" data-end=\"946\">Encuentros con Sabor<\/em> lies in its ability to transform branded content into a television format with soul \u2014 a programme that not only promotes a product, but also celebrates the culture of togetherness, a passion for craftsmanship, and human connection through flavour. 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alt=\"\" srcset=\"https:\/\/enriquecortina.es\/wp-content\/uploads\/2025\/11\/FOTO5-7-1024x768.jpg 1024w, https:\/\/enriquecortina.es\/wp-content\/uploads\/2025\/11\/FOTO5-7-300x225.jpg 300w, https:\/\/enriquecortina.es\/wp-content\/uploads\/2025\/11\/FOTO5-7-768x576.jpg 768w, https:\/\/enriquecortina.es\/wp-content\/uploads\/2025\/11\/FOTO5-7-1536x1152.jpg 1536w, https:\/\/enriquecortina.es\/wp-content\/uploads\/2025\/11\/FOTO5-7-2048x1536.jpg 2048w, https:\/\/enriquecortina.es\/wp-content\/uploads\/2025\/11\/FOTO5-7-600x450.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SERIE BRANDED CONTENT. 4 CHAPTERS Encuentros con Sabor DATE 2023 Client Shine Iberia PLATFORM Sexta TV ROLE Realizator An audiovisual [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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